Word: roberto
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...Roberto Goizueta, the late longtime CEO of Coca-Cola, proved that there is no such thing as a mature business. His critical insight was an ability to define exactly what business Coke was in--a task that is far harder than you think. For instance, he taught his executives that when they set goals for market share, they needed to focus on the share of stomach, not the share of carbonated beverages. His adversary was water, not soda. By this definition, Coke's 40%-plus market share became 3%, changing the company's view of growth. He then redefined...
Life is Beautiful is a truly rare and unexpected creation: a comedy about the Holocaust. One of several miracles that writer, director, and actor Roberto Benigni performs in this film is to convince the audience that this is not a contradiction in terms. Benigni believes in his film's title, and it is this optimism which makes the movie's unlikely concept work. This celebration of the imagination in the face of so much reality--not just in the movie's plot but in its whole visual and emotional style--is a brave choice that will make this film...
...Roberto Calasso...
...first words the giant black eagle Garuda utters after his birth at the beginning of Roberto Calassos latest book Ka are: "So many things are happening, so many stories one inside the other, with every link hiding yet more stories." Garuda's musings may be extended to the book itself, which is a collection of all the stories of Hindu mythology--some bizarre, some beautiful, many grotesque and all thoroughly engrossing--recast with an eye for the postmodern reader and his impatient but eager sensibilities. Taking a cue from the Mahabharata--a seminal Indian text containing many of the major...
...Roberto Calasso resists this temptation to "exoticise" or trivialize the stories through humor with triumphant results. Don't misunderstand--there is plenty of humor, horror and wonder about the stories is Calasso's writing; but these feelings spring from Calasso's treatment of the stories as texts to learn from, not to snicker pre-pubescently at. Even more interesting is his incorporation of Western texts and ideas into a decidedly Eastern way of thinking. Thus Proust becomes a Vedic prayer-chant master; the great creator-spirit Prajapat faces Kafka-esque dilemmas that lead him to be compared to The Trial...