Word: robertses
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Earth Hour didn't suffer for a lack of gimmicks. Servers wearing glow-in-the-dark necklaces sold eco-tinis at bars and restaurants in Phoenix. A local yoga house in Michigan offered sessions by lamplight, and the Sheraton Hotel in Chicago arranged check-in by candlelight. All in all...
Because climate change is essentially a political problem, and the language of politics is symbolism. Just because an act is symbolic doesn't mean it empty. The only way to truly reduce greenhouse gas emissions, to take the pressure off global warming, is an international regime that puts a cap...
After the woman with the 11 coffees drives away--running a recognized brand apparently doesn't mean you get recognized--we head inside and walk through the store with Harry Roberts. Roberts helped Schultz build Starbucks from 1987 to '96 and heeded the call to return as chief creative officer...
And it's not just Schultz who's back. It was as if he were reassembling the band: Roberts, the merchandising guru; Wanda Herndon, who left in 2006 but returned to run global communications; and Arthur Rubinfeld, the company's first vice president for store development, who has known Schultz...
By restoring the smell of freshly ground coffee to stores and working in visual cues about how Starbucks sources its coffee--Roberts is jazzed about a series of prints from artists in Rwanda, where Starbucks is opening a regional farmer-support center--the company is trying to re-emphasize its...