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...viewer revenues plummeted to $41 million from the $96 million of Jim and Tammy Bakker's hyperhustling final year. In one seven-month period, Christian Broadcasting Network revenues fell 32.5%, compared with the same time in 1986 -- a drop that partly reflected the loss of its star, Pat Robertson, to presidential politics. Jerry Falwell's income for March through October was $6 million less than projections. Jimmy Swaggart and Oral Roberts refuse to disclose their 1987 results, but the latter's situation is obviously rocky. Broadcast ratings for all these top preachers have also dropped...

Author: /time Magazine | Title: Religion: Cleaning Up Their Act | 2/15/1988 | See Source »

Bush, who trailed Robertson by 6 percent in a weak third place, will not be the only one to suffer from Robertson's strong showing. Dole will now have to square off with a candidate who commands the loyalty of zealous extremists from the Republican far Right...

Author: By Gregory R. Schwartz, | Title: Republicans Sing Caucus Blues | 2/10/1988 | See Source »

Dole or Bush may be able to soothe the fears of some moderate Republicans, but the influence of Robertson's extremist disciples in the party will be undeniable. If his luck continues, Robertson could emerge from the primary season controlling a sizeable portion of the convention delegates, poised to shape the Republican platform. In the last two elections independents and defectors from the Democratic party, mesmerized by Reagan's charisma, chose to ignore the Republican Party's beholdenness to the far Right; this time they won't have that chance...

Author: By Gregory R. Schwartz, | Title: Republicans Sing Caucus Blues | 2/10/1988 | See Source »

...Robertson's surge badly embarassed the Vice President, but has by no means knocked Bush out of the race. The Bush campaign has stockpiled the most campaign funds of any Republican in the race and has pledged to stay in the campaign for the long haul. Bush, who owns a home in Maine, remains competitive in neighboring New Hampshire and has been dominating the polls there by a wide margin. A strong rebound for him in next Tuesday's primary could be viewed by voters as evidence of his resilience...

Author: By Gregory R. Schwartz, | Title: Republicans Sing Caucus Blues | 2/10/1988 | See Source »

...Iowa result that deserves the most attention come November is the strong showing of the other Reverend-turned-candidate. Robertson's second-place finish discloses the Republicans' Achilles heel. Should Robertson continue to pick up delegates and turn off moderates, it will not matter which Democrat opposes the Republicans in November. Even godless Gary Hart, with 0 percent of the Iowa vote, would have a shot...

Author: By Gregory R. Schwartz, | Title: Republicans Sing Caucus Blues | 2/10/1988 | See Source »

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