Word: robertson
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...Christian TV for at least six minutes in a week, and 40% for at least six minutes in a month. This adds up to 61 million Americans with at least minimal exposure. The survey counted viewers of only the ten biggest among 62 nationally syndicated shows. By this measure, Robertson, whose CBN commissioned the survey, is at least briefly onscreen monthly in 16.3 million homes and reaches 27 million Americans...
...Bakker (pronounced baker), 46, is the boyish-faced Pentecostal proprietor of the PTL (for People That Love or Praise the Lord) Network in Charlotte, N.C. The network ranks second to Robertson's CBN in Christian cable (13 million households, 24 hours, all religion). The featured offering is the daily Jim and Tammy show, a variety-and-talk program with Bakker and his wife as hosts on an opulent, hacienda-style set with orchestra, singers and live audience. Bakker's receipts exceed $100 million a year. Much of the money is eaten up by his Heritage USA theme park, opened...
Dynamic and high-profile achievers, every one, yet none of these preachers can compare to Robertson as a TV entrepreneur. Robertson pioneered the first religious TV station, the first reli- gious network and the first Christian programming to use a talk-show format, as well as a number of now widely imitated viewer-response and fund-raising techniques. He was also the first Christian broadcaster to sign up commercial sponsors, a development that ; appears to be the trend of the 1980s. His 24-hour CBN network reaches 30 million subscribers, making it not only the largest Christian cable operation...
...viewership has tripled since 1981, when Robertson switched from an all-religion schedule to a family entertainment approach, combining Christian shows with wholesome reruns (Flipper, Father Knows Best), westerns, old movies and game shows. Two weeks ago the network premiered CBN News Tonight, a regular evening newscast produced in Washington, with special emphasis on right-wing issues...
...Robertson's spiritual hub is The 700 Club, which runs without ads on the CBN cable system and also pays $20 million a year to appear on broadcast outlets in 185 cities. Hosted in low-key style on a living-room set by Robertson and Ben Kinchlow, who is black, the program has featured interviews with such guests as Anwar Sadat, F. Lee Bailey, Mr. T and the last three U.S. Presidents, interspersed with inspirational film clips and reports in TV- magazine format. Robertson's political commentary is also a staple, whether on domestic issues like abortion ("We are offering...