Word: robin
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Publishing without benefit of advertising, admits editor in chief Robin Morgan, "goes against all the traditional wisdom. But Ms. always has. That's what we're about." Subscriptions will cost $40 a year; newsstand copies will sell for $4.50. This time around, success depends on the editors' ability to woo the sophisticated -- and choosy -- women whom the original Ms. helped create...
...Reds' triumph will gain them major points for strategy as well as showmanship. For their sunny blond captive is Robin Burns, 37, president and CEO of the Estee Lauder USA cosmetics company and -- at an estimated salary of $1.5 million a year -- probably the nation's highest-paid woman executive...
...business ladder at Bloomingdale's to a vice president's rung and did it in the '70s, when Bloomie's was the hottest and most innovative department store in the U.S. In 1982 she took over the moribund Calvin Klein fragrance business. While the public may not know who Robin Burns is, it has certainly heard of Obsession and Eternity, the two perfumes she launched with consummate marketing strategy and blatantly sexy ad campaigns...
...went about her job anyway. To her the Obsession launch remains the high point of her professional life. She had, as usual, put together a team that was superenergized and fanatically devoted. Kim Delsing, Burns' successor as Calvin Klein president, says, "It was like the kids running the zoo. Robin had the ability to let her mind go -- What if we did this? What if? What...
With the switch to Lauder, she will have a more visible profile in the business world and the media. That, according to her feminist friend Gloria Steinem, is ideal. "I think of Robin as the new woman executive -- a lot more individual in dress and behavior, with a sense of humor, a whole person. That's why both men and women love working for her. She makes it fun for the individual...