Word: robinson
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More than 20 million Britons, 1 in every 3 alive (among them King George VI), tuned in to their radios in 1951 when Randolph Turpin took on Sugar Ray Robinson for the middleweight crown of the world. This was doubly surprising, insofar as the mixed-race Englishman was boxing for a country where, just four years earlier, blacks - even if British-born - were not allowed to compete for the national championship. When Turpin pulled off a remarkable upset against the highly favored American - only Robinson's second loss in 135 fights - he seemed more than ever an emblem...
...Children under the age of seven or eight really do not have the ability to understand the persuasive intent of advertising and marketing," says Dr. Thomas Robinson, an associate professor of pediatrics at Stanford University and lead author of the study, "so the justification for marketing, which is to inform a consumer, doesn't really hold for them, because they can't understand that advertising is biased...
While commendable, says Robinson, it's hardly enough. He argues that there should be no advertising at all aimed at children under the age of eight, even if it could be harnessed to teach kids about healthy eating habits. In fact, Robinson's own study hinted at such a possibility - two of the five items the kids tasted were healthy, baby carrots and milk - and the children still liked the taste of these items more when they were presented in McDonald's packaging than when they were offered in unmarked containers. But, says Robinson, "If healthful foods still represent...
...Food and Beverage Advertising Initiative last year to self-regulate the $10 billion worth of food and beverage messages they aim at young children each year. The initiative pledges to promote healthy lifestyles for youngsters by giving them healthier food and drink choices. It's a good start, says Robinson. "So far we have seen baby steps toward improving menus," he says, "but it remains to be seen whether these companies will follow through on their promises. If the fast-food industry were to start including more healthful foods in their menus, so that the majority of the foods were...
...these tasks instead of doing them out of love," says Lara Descartes, a family-studies professor at the University of Connecticut. But rather than being a sign of laziness, this trend signals "an escalation of expectations of what it takes to be perfect parents," says John P. Robinson, a co-author of Changing Rhythms of American Family Life. Married mothers, for example, spend an average of 18 more hours a week at work than they did in 1965, mostly at the expense of the 12 fewer hours they spend on unpaid household chores. But Robinson points out that these women...