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...bring a company down on its own. Even in the case of AIG - whose $112 million, four-year tie-up with United is the most expensive ever in English football - "if you look at the overall marketing spend of the companies involved, the shirt sponsorship was tiny," points out Rob Mason, managing director of SBI, a British sponsorship consultancy. Any link between the deal and AIG's current woes, Mason says, is "coincidental...

Author: /time Magazine | Title: A Casualty of the Financial Crisis: Sports Sponsorships | 9/17/2008 | See Source »

...vantage point, modern students are trying to extract the stories of people who weren’t allowed to speak. Unfortunately, at at every moment there is the constant reminder that their stories are up against an ocean crossing whose purpose was to deprive them of a history and rob them of a future...

Author: By Emma M. Lind | Title: Hearing a Culture of Silence | 9/16/2008 | See Source »

...central to the show as their offspring, say writer-producers Gabe Sachs and Jeff Judah. (We have to take Sachs and Judah at their word, since the CW isn't providing the press an advance peek at the show.) With Ma and Pa Wilson, played by Lori Loughlin and Rob Estes, the creators are taking a page from the engaging and glossy grownups of another successful SoCal teen soap...

Author: /time Magazine | Title: Updating Beverly Hills, 90210 | 8/28/2008 | See Source »

...directed by Rob Cohen, whose high-hack work includes Dragon: The Bruce Lee Story and The Fast and the Furious, this Mummy movie is really two movies: a good adventure epic, with all the Chinese people, and a wan one, with O'Connells and the other the Westerners. Their character motivation is sketchy, their verbal wit scant; at times a scene revs to its climax and, instead of issuing some clever deflating retort, the actor will gaze dumbly into the camera, as if this were a rough cut, with the punch line to be edited in later. To camouflage...

Author: /time Magazine | Title: Hong Kong Revives The Mummy | 8/1/2008 | See Source »

...Mummy: Tomb of the Dragon Emperor Directed by Rob Cohen; rated PG-13; out now Brendan Fraser takes his third crack at this Indiana Jones--knockoff action series. This time, a 2,300-year-old warrior (Jet Li) is trying to gain the secret to eternal mischief. Nifty stunts and effects and top turns from Chinese stars Michelle Yeoh, Isabella Leong and Anthony Wong are the treasures worth seeking amid the musty debris of Mummy...

Author: /time Magazine | Title: 5 Things You Should Know About | 7/31/2008 | See Source »

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