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...college are essentially generic," says D.A. Hayden, who did p.r. for clients like Volkswagen and the Washington Redskins before co-founding Hayden-Wilder last fall to help college grads land their first job. "They need key brand attributes and to be able to talk about them to employers." Rob Borden, 25, who graduated from Middlebury in 2005, paid $2,950 for Hayden-Wilder's "Illumination" package. During his initial fake job interview, which was taped, Borden sat stiffly and said "um" a lot. He rambled without direction. But as Hayden and her partner Michael Wilder got to know him, they...

Author: /time Magazine | Title: It's a Brand-You World | 10/30/2006 | See Source »

...last midterm. By comparison, only 17% said they plan to use their vote to show support for Bush. And Democrats are stoking that sentiment in ads like the one the Democratic Congressional Campaign Committee (DCCC) is running on television in Connecticut's Second District, in which an announcer intones: "Rob Simmons said he'd represent us, but George Bush always comes first." In fact, you are far more likely to see Bush in a Democratic ad this year than a Republican one. The President is now being featured in 89 separate TV commercials for Democratic House candidates nationwide. Says DCCC...

Author: /time Magazine | Title: Bush's Lonely Election Season | 10/29/2006 | See Source »

...MOVIE SAW THE DEVIL'S REJECTS HOSTEL THE HILLS HAVE EYES THE DESCENT SAW III THE FILMMAKERS Leigh Whannell and James Wan Rob Zombie Eli Roth Alexandre Aja Neil Marshall Darren Lynn Bousman THE GORY DETAILS An ill villain pushes victims to value their lives by forcing them into grisly traps in the 2004 hit Cost: $1.2 million Box office: $103 million A clan of serial-killer hillbillies take off on a gory road trip as they run from police Cost: $7 million Box office: $20 million Young backpackers unwittingly stumble onto a pay-for-torture club in Slovakia Cost...

Author: /time Magazine | Title: The Splat Pack | 10/22/2006 | See Source »

...decision to go for it on fourth and one cost Murphy and the Crimson. This time, Harvard led 28-24 late in the fourth quarter when Princeton had third and four in Crimson territory. On the ensuing play, senior free safety Danny Tanner broke up a pass to tailback Rob Toresco and proceeded to turn toward his teammates and pound his chest...

Author: By Madeleine I. Shapiro, CRIMSON STAFF WRITER | Title: Downed | 10/22/2006 | See Source »

...defeat, it was a poor fourth and one decision by Murphy, this season late in the fourth quarter Harvard led 28-24 on a Princeton third and four in Crimson territory. On the play senior free safety Danny Tanner broke up a pass to junior tailback Rob Toresco, and proceeded to turn toward his team and hit his chest. Flags flew for unsportsmanlike conduct, and the Tigers got a much-needed first down that would lead to the game winning touchdown pass to junior wide receiver Brendan Circle with 4:37 remaining in the game...

Author: By Madeleine I. Shapiro, CRIMSON STAFF WRITER | Title: Princeton Downs Football | 10/22/2006 | See Source »

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