Word: rocawear
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Dates: during 2003-2003
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Dash started Rocawear apparel in 1999. Sales of its jackets, sweatbands and tank tops now total about $300 million a year, making the company one of the major urban-gear brands, alongside Phat Fashions and Sean John. "I like the nylon windbreakers, the logo--Rocawear's stuff is just rugged," says Simmons. "People shouldn't be asking me about what I've taught Damon Dash. They should be asking me about what I've learned from...
...They hate me," she says. "I spend so much time talking about how I can't wait to go to work." As one of 12 members of a strategy group at Roc-A-Fella Enterprises, a diversified hip-hop marketing company, she designs CD covers, creates ads for the Rocawear clothing line and writes marketing plans for the firm's latest films. "They're the brain trust," says CEO Damon Dash, who launched his billion-dollar music, fashion and movie empire with rapper Jay-Z eight years ago (see MUSIC). Chief strategist David Gensler plans to hire four new people...