Word: rocke
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Dates: during 1950-1959
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...windswept, heath-covered hilltops of Sardinia stand the remains of more than 6,000 cunningly contrived towers shaped like truncated cones. Built of squared volcanic rock, without mortar, these fortress towers, called nuraghi, range back to the time of ancient Troy, were in use until the culture of the Sards was finally smothered by Roman legions in the 3rd century B.C. Often fire-blackened on top. they may have served for signal fires, funeral pyres or simply strong points of repair for the fierce, feuding warrior clans. In the rubble at the base of the towers Sardinian archeologists have found...
Such praise makes Horiuchi's eyes brim with gratitude. His early years were difficult and lonely. Trained as a child in Japan in brush and sumi, he came to the U.S. with his family at 15 and settled in Rock Springs, Wyo., where he got a job on the Union Pacific and learned western technique from a visiting WPA art instructor. Two months after Pearl Harbor he was fired, ordered to quit his company house within 24 hours. He burned all the possessions he could not pack into his jalopy and trailer, took to the road with his wife...
...little more money in bad times, and we won 60% of the market where we had only 15% before." To stay competitive in its auto-supply business, Detroit's C. M. Hall Lamp Co. had to cut prices on a lamp bracket below what it considered a rock-bottom $17.76 per 1,000. Solution: it redesigned the bracket in reinforced nylon, sold...
...made it pay off with efficient, low-cost operation. To win passengers, Qantas specialized in light, bright ads, once kicked off a plane-naming contest with "Be the first one in your block to win a kangaroo." To keep its customers, it laid on goodies (including exotic fruits, Sydney rock oysters, giant Australian prawns). And to make them pay off, it kept costs firmly tied to the runway. One big advantage is relatively low pay scales ($7,000 for a Connie captain v. $21,000 in the U.S.). Another is crack maintenance that cuts costly engine failures to about half...
...Kingsley Amis, John Wain, John Osborne) and leavened the lot with sharp-eyed critical commentaries from both sides of the water. U.S. readers will find the Beat section more interesting, if only because it helps to illuminate such postwar phenomena as the James Dean cult, the Elvis Presley and rock-'n'-roll crazes, and the gratuitous ferocity of juvenile delinquency...