Word: rocke
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Dates: during 1970-1979
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After Presley's body was moved to a new grave on the grounds of his Graceland estate, Carwile bought 1.75 tons of gray marble that lined the rock star's first tomb. Carwile had the marble cut into 44,000 chunks measuring 2 in. by 1 in., and last week, on the anniversary of Presley's death, announced he would sell the fragments for $80 each. The scheme might sound like monumental bad taste to anyone except a Presley fan. Says Carwile: "I'd feel guilty if I didn't share this with the fans...
Chicago Adman David Lewis knows the answer, and he is telling everyone who will listen: Rula Lenska is the 31-year-old daughter of a Polish émigré count and lives in London. She was featured as a rock singer in the British TV series Rock Follies and as a character in a never released film, Queen Kong. What fascinated Lewis, who had nothing to do with the hair spray commercials, was this obscure actress's hopeful pretense of being a famous star. As a lark, he founded the Rula Lenska Fan Club-and soon found that some...
...Morning Herald columnist groaned that the "half-witted" promotion seemed "calculated to appeal to a backward rural electorate in India." Worse still, critics quickly noted that Project Australia, as it is called, has some imported features: the new pep song is borrowed from the old American folk favorite Big Rock Candy Mountain, and the promotional pens being handed out are stamped MADE IN U.S.A. So far the drive has succeeded mostly in inspiring derisive parodies, including one mock slogan that concludes: "Project Australia is a failia...
...film the exploding helicopter, the hardest shot of all, the shell of a Viet Nam-vintage Huey chopper was filled with explosives and hoisted aloft on a 220-ft. cable by a larger Chinook. Then it was hung by cables attached to the rock itself. Either the cables were not fastened tightly enough, however, or a rock sliced them apart, because the Huey fell to the ground and exploded before cameras could...
Jones located another chopper body and tied it more firmly to the rock. Demolition Expert William Balles loaded it with C-4 plastiques, 50 gal. of gas, and black powder wrapped in naphthalene-a mix designed to make the explosion as fiery as possible. A special "cable-cutting" charge was planted to send the Huey tumbling at just the right moment. When the copter blew up, on cue this time, the sound was heard 40 miles away. One local radio station called it a sonic boom...