Word: rocke
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Dates: during 1990-1999
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...helping to push up rates 10% to 20% this fall. "It's created an unnaturally tight market," notes Jon Mandel, co-managing director of ad buyer MediaCom. The online magazine Salon recently rolled out a provocative $4 million TV campaign featuring digitally crafted odd couples, like celebrities Chris Rock and Linda Tripp, dancing at a dinner party. "We needed to cast a wider net," says Patrick Hurley, Salon's vice president of marketing. "We're not going to put our head in the sand and pretend that other media don't exist...
Christian rock blares. Eventually, Falwell takes the podium, as he has countless times in his 47 years of preaching. But when he speaks, the words sound a bit strange...
Zack De la Rocha, lead singer for the rock-hop band Rage Against the Machine, walks into Ca'Brea, a small Italian restaurant in Los Angeles, with revolution on his mind. Dressed in a hooded red sweat top, his dreads tucked into a knit cap, he takes a seat at a corner table and exchanges what, for him, passes as small talk--how money is corrupting politics, the effect of advertising on the editorial content of magazines--before getting down to important issues. He thinks Subcomandante Marcos, leader of Mexico's Zapatista rebels, should be TIME...
...Rage Against the Machine is doing much the same thing in music. Rock is going through a period of heaviness. Bands are getting louder, lyrics more aggressive; voices are growling. Rock-hop acts helped open the door for a more in-your-face sound; now straight-ahead rock acts are pouring through. The hard-rock band Creed recently scored a No. 1 album; Bush and Live, after hiatuses, have new (mediocre) CDs out. There's also Woodstock 99, a mostly dull double CD with live songs by rock-hoppers (Limp Bizkit, Korn) and straight-ahead rockers (Godsmack, Buckcherry) drawn from...
Rage Against the Machine's new album, The Battle of Los Angeles (Epic), is a landmark not only because it's an exhilarating mix of hip-hop and hard rock, but also because it's a winning fusion of loud music and intelligence. This is music that bounces like a gangsta rapper's lowrider, snarls like Nine Inch Nails, and yet speaks out on issues with insurgent eloquence. In the early '90s, bands like Nirvana played loud, punkish music that thoughtfully expressed their alienation. Today, novelty acts like Blink 182 play loud, dumb music proudly, and the gap between...