Word: rocketing
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Dates: during 1990-1999
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Three cheers for Yankee ingenuity! I never thought landing on Mars [SPACE, July 14] could launch such brilliant feelings of national pride. Never mind the cost-efficient design, bouncing-ball landing and extraordinary photographs. The real story here is that Americans love a challenge. These young rocket scientists more than met our expectations with their beautiful and simple solutions--which were inexpensive to boot. NASA has reaffirmed my belief that its programs are worthy of my tax dollars. ANDREA L. MILLER Northport...
...crew could fix it: Tsibliyev and fellow cosmonaut Alexander Lazutkin would put on space suits and take an "internal eva"--an indoor space walk--to reattach the cables. The power lines would then be passed through a replacement hatch that was sent up aboard a supply rocket earlier this month...
Tonight the thrill is greater. Earlier in the day, a rocket ship dropped a cluster of airbags into the flood delta of a valley called Ares, and all the Main Street parades and the hot dog cookouts and three-legged races stopped cold. Five hours later, televised pictures emerged depicting a rust-colored desert with rust-colored rocks and a distant hill against a gray-brown sky. The scenery was boring, the excitement overwhelming. People on TV spoke of how great and adventurous America is, how like a Pathfinder--a nation of explorers and pioneers. But the feeling...
...cost, full-service discount carrier. "We'll make money with a high-quality product at an affordable cost," Shugrue says. Pan Am's promise is cheaper fares without the cramped seats and the bag of peanuts masquerading as in-flight service. Says he: "It's not rocket science...
...rocket science is predictable, and there aren't other rocket companies waiting to shoot yours out of the sky, as is happening to the discounters. Of all the newer crop of start-ups (those in business since the early 1990s), one of the few winners is Reno Air Inc., which posted a net profit of $2 million last year. The five sizable publicly traded discount airlines lost a combined $58 million in the first quarter of 1997, while most big carriers enjoyed sky-high profits. "You have to find a niche and stay with it," says Bob Reding, Reno...