Word: rockingly
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Dates: during 1960-1969
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Their success would be remarkable enough if it were an isolated case; in fact, it symbolizes an upheaval that has churned the entire record industry since the advent of rock music. It began when the established record companies wanted to capture the new sounds for their labels, but found that their over-30 staff producers-the men who select songs, assign arrangers, hire musicians and supervise recording sessions-were not tuned in. As 46-year-old John K. Maitland, President of Warner Bros.-Seven Arts Records, puts it: "Our Brooks Brothers suits couldn't link up with these hippie...
...impasse was born a new, freewheeling type of rock producer-usually as young and offbeat as the musicians themselves, steeped enough in the idiom to collaborate on songs, arrangements and electronic effects, and keenly attuned to "the street" (pop music's term for the fast-shifting mass market). Some of them went on record-company payrolls but most have remained independent, sometimes even wrapping up the complete record "package" before peddling it to the companies. Today roughly 70% of the releases that reach the bestseller charts are produced by the 100 or so independents now at work across...
...seen again for four days. Raised in Brooklyn, he had "about 40" jobs (bouncer, ice-cream vendor, hairdresser) before launching his record career in 1964 with a hit song that he wrote in twelve minutes (Walking in the Sand). Now he produces the Vanilla Fudge, the New York Rock & Roll Ensemble and Janis Ian (Society's Child), is training three protégés at his own commune-style firm on Long Island. An autocrat in the studio, he does his own arranging and most of his engineering, proclaims: "I am the greatest producer in the business...
...Crewe, 37, a former interior decorator, model, singer and songwriter, is a rare example of an "older" independent producer who successfully adapted to rock. His 62 hits and total of 100 million sales span several styles (Mitch Ryder, Lesley Gore), but all reflect his desire to "avoid the naked, irritating sounds while using the basic force of the beat." Crewe's three-floor Manhattan penthouse-decorated with mirrored ceilings, carved panels from the Indonesian pavilion at the New York World's Fair, and kangaroo-skin bedspreads-is also the nerve center for his group of eight production, publishing...
...them. Papp directed a freewheeling modernization of Hamlet, which he says is about alienation and the question of existence, and Czech Playwright Vaclav Havel's The Memorandum, a satire on the evils of selling out and compromise. The Public Theater's artistic director, Gerald Freedman, staged the rock musical Hair, which to Papp is "about loneliness," and Jakov Lind's Ergo, which dealt with guilt for the horrors of World...