Word: rockingly
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Dates: during 1960-1969
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...categorization. They wrote a large collection of songs before Promises--such as "Reach Out for Me," "What the World Needs Now is Love," "The Look of Love," "I Say a Little Prayer,"' "Message to Michael"--most of which were initially sung by Dionne Warwick. These compositions owe something to rock, something to soul and something to Gilbrerto. But it is rock without the acid, soul without the traditional soul beat and orchestrations, Gilberto without the relaxing rhythms...
Whatever they are (and I'll try to explain in a moment), Bacharach-David songs deserve a special and honored place in the rock schene, even though they fulfill a much different artistic calling than that of the hard rock tradition that gave birth to Hair...
...rock tendencies and electronic shaping, it is the emotional realism--the soul--of the Bacharach-David songs that makes them important to the future of commercial music, Broadway and elsewhere...
...success of Promises and the rest of the latest batch of "rock" musicals certifies the fact that the paths of Broadway and true rock culture will continue to meet in the future. While some of the established critics will dissent--John Wilson of the Times found Promises all beat and no melody--the trend seems to be towards a modernization of the American musical. What remains to be seen is whether the New York musical theatre will receive enough potent doses of pop/rock to bring it down squarely on the side of the cultural revolution...
WHAT IT COMES DOWN TO is the old "Is Rock Dead?" question...