Word: rockingly
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...bottom is Top-Flite, for years proud makers of the rock-hardest projectile off the tee (it's the distance, stupid!) and purveyors of double-dozen packs for less than a double sawbuck. Its last innovation occurred in the hickory age. Top-Flite's balls had come to deserve their "Rock-Flite" and "ammunition" monikers. But since Callaway bought the company from Spalding in 2003, Top-Flite has been on a technology tear, launching two new balls in two years and attempting to reposition itself as a rebel...
...Callaway discovered opportunity in one of them, dimple-in-dimple technology, which became the platform for the D2. As the name implies, it features a smaller dimple embedded inside a larger one. The result is a ball with an impressive aerodynamic flight and distance (never a problem with the Rock-Flites) that retains enough softness for spinning and respectable control around the greens. "It plays like a poor man's tour ball," says Colton...
...ball could fly, but Top-Flite had become so synonymous with clunky range balls that getting golfers to try the new D2s would be harder than getting a tee time at Pebble. So the marketing team came up with RFID, not to track inventory but as a clever intro: Rock-Flite Is Dead. Armed with balls stamped with these letters, Callaway approached players like John Freeman, head pro at Edgewood in Big Bend, Wis. "After shooting a 64, I was asking, 'What ball was it?'" says Freeman. "They e-mailed back and said it was a Top-Flite. It kind...
...activity that the probe encounters as it passes different neural structures, surgeons aim for the subthalamic nucleus (STN), an olive-size clump of tissue deep in the basal ganglia that helps govern motor control. For much of the morning, Stipp's right arm has been shaking violently enough to rock the table...
EASTERN EGG ROCK, MAINE Decoys help lure puffins back to island KABUL Afghanistan's opium harvest...