Word: rocks
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Dates: during 2000-2009
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...brand combining the brainpower of engineering with the excitement (not to mention the big money) of entrepreneurship, by playing up the accomplishments of IITans like Umang Gupta, CEO of the web services company Keynote and employee No. 17 of the company that later became Oracle. Gupta is a rock star to young IITans, who say he understands their desire to take what they know and build something bigger out of it. "Everybody wants to start a company," says Deepak Goel, a 1999 IIT graduate and design engineer at Microsoft...
...hall at Live Earth's Tokyo site on Saturday - munching on a whole-grain, locally made peanut butter muffin and browsing for a 100% hemp towel - I noticed the solar panels. Like the events in Sydney, Shanghai, London, Washington and other cities, Live Earth Tokyo was intended as a rock festival-cum-environmental fair, where concertgoers could learn about the energy-saving benefits of fluorescent lightbulbs while jamming to groups like Genesis, who reformed for the London show. Organizers had stressed that the massive festivals themselves would be as green as could be - the Tokyo show was to be powered...
...From the day the concert series was announced by former Vice-President Al Gore, Live Earth had to battle doubt and disinterest. The public had grown increasingly jaded over all-star charity rock festivals, particularly two years after the even larger Live 8 benefit shows for Africa and global poverty. (Live 8 organizer Sir Bob Geldof dismissed Gore's effort as "just an enormous pop concert.") And while the organizers claimed to be raising awareness, critics scolded that the global public is well aware of the perils of climate change...
...inherently dicey. The Tokyo show drew much of its electricity from an existing solar plant on the grid, but that meant that Tokyo homes and businesses normally supplied by solar would have needed to supplement their power from dirtier sources. That's a net loss for the environment. Many rock stars who sat out Live Earth felt the same way. "We're using enough power for ten houses just for lighting," Artic Monkeys' drummer Matt Helder told AFP. "It'd be a bit hypocritical [if we played...
...Gore was being characteristically hyperbolic when he claimed the concerts could reach up to 2 billion people on the Internet - sure, and so could this story - the sheer size and spread of the events meant that for a day at least, climate change (or, the rock concerts it has prompted) dominated headlines across the world. But would the Earth have been better off if we all stayed home and did nothing, literally? "That's a fair thought," Linkin Park guitarist Brad Delson told TIME before his band's Tokyo show. "It's also a cynical one." He's right...