Word: rocks
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Dates: during 2000-2009
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There are two kinds of people in this world: those who have never heard of the Swedish folk-rock band Peter, Bjorn and John; and those who already find their 2006 hit single "Young Folks" incredibly passé. Today's viral culture moves from one niche or fad to another with such fleeting attention that bands, people, websites, video clips - basically, anything made popular by the Internet - can rocket from nothing to everything and back again within months...
...knew it was only a matter of time before the anti-Peter, Bjorn and John backlash started. I wanted to see if I could start it on my own, so I made a website called Stop Peter, Bjorn and John. It provoked a response from people within the indie-rock community, and Peter, Bjorn and John seemed to like it - they read out the URL at one of their shows. But no, I was not able to stop the buzz for the band. It had to die down...
...later takes me to Hanapaaoa on the north shore of the island, where we climb up a hill of loose volcanic rock. He doesn't tell me where we are heading, but knowing that the island has some of the most sacred ancient temple sites in French Polynesia, I'm not surprised when we come across a small, carved rock statue atop a stone platform...
...refer to rock-climbing quite a bit, calling it one of your three passions, besides your work and your marriage. How is it useful for understanding business...
...been one of my great classrooms. Gravity does not care if you didn't get enough sleep - you've got to be on your game. El Capitan [a perilous rock formation in Yosemite National Park] is unforgiving, and gravity is unforgiving. That's what we're studying - how you build something great in an environment that's unpredictable, uncertain and ultimately unforgiving...