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...politics: he made them a genuine priority. After his rallies in towns across the state, he met backstage with student leaders from the area - a privilege most campaigns reserve for local VIPs and fund raisers. He also hired as his youth-vote coordinator Hans Riemer, a veteran of Rock the Vote, which has been working to mobilize the student vote for years, with increasing success. Riemer extracted a promise that his work would be an integral part of the overall campaign, not a lip-serviced, photo-op'ed afterthought. His timing was perfect. The art of political organizing...

Author: /time Magazine | Title: The Year of the Youth Vote | 1/31/2008 | See Source »

...strength of her performance in debates - in which she routinely left Obama seeming green and tongue-tied - and the strength of the smart, nuanced positions she took on issues like health care and energy independence. But most of all, Clinton conveyed the impression that she was a rock, an unflappable presence in a stormy time for our country. You might disagree with her, but she had positioned herself as the ultimate, reasonable alternative to the dim-witted machismo of the Bush presidency...

Author: /time Magazine | Title: Bill Clinton, Get Out of the Way | 1/31/2008 | See Source »

...Rock The Vote Rock the Vote, popularized by MTV's 1996 "Choose or Lose initiative," began in 1989 with founder Jeff Ayeroff's first campaign, "Censorship is UnAmerican." Ayeroff, then an entertainment lawyer, wanted to protest what he perceived to be a wave of attacks on art and freedom of speech. (He would later work for Virgin Records and Time Warner, TIME's parent company). With numerous music and Hollywood contacts, Ayeroff was able to make voting look hip. By 2001, the organization had registered more than a million young voters. A number of celebrities have appeared...

Author: /time Magazine | Title: Online Resource Guide For Young Voters | 1/31/2008 | See Source »

...Redeem The Vote The Washington Post called this organization "the evangelical answer to MTV's Rock the Vote campaign." Minister and gastroenterologist Dr. Randy Brinson founded the group during the 2004 election and hired the same media firm that marketed Mel Gibson's The Passion of the Christ to broaden RTV's reach. In 2004, the group organized Christian rock concerts in swing states and singlehandedly registered some 78,000 voters. For this year's Iowa caucuses, the group employed another technique to attract young evangelicals - free samples of southern cuisine like collard greens and banana pudding. Using...

Author: /time Magazine | Title: Online Resource Guide For Young Voters | 1/31/2008 | See Source »

...Vote, No Voice Former Iowa congressman Jim Leach, who now heads Harvard's Institute of Politics, helped launch this site in December 2007. Like Rock The Vote, the site relies on virtual pledges from its visitors to vote in the upcoming election and get five friends to do the same, (offering raffles for iPods and tickets to The Colbert Report as further incentive...

Author: /time Magazine | Title: Online Resource Guide For Young Voters | 1/31/2008 | See Source »

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