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Word: rodding (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...normal erection results from a complex interaction of forces. Mental or physical stimulation sets off a series of nervous reflexes that increase blood flow to the penis. As the blood fills the corpora cavernosa, two rod-shaped bundles of spongy tissue running the length of the organ, the penis expands, becoming hard and erect. But the sexual response is fragile; it can easily be disrupted by emotional or physical problems (some, like an excess of alcohol, temporary...

Author: /time Magazine | Title: Medicine: Aiding Nature | 12/10/1979 | See Source »

...other physical causes-and for those whose problem is psychological in origin and is not helped by therapy-two kinds of penile implants are available. In one operation, which takes about an hour, an incision is made in the penis or just behind the scrotum and a semirigid silicone rod is inserted into each of the corpora cavernosa. Another technique is to implant only one rod between the two structures. The most popular device, developed in 1972 by Urologists Michael Small and Hernan. Carrion of the University of Miami School of Medicine, has a somewhat inconvenient result: a permanent erection...

Author: /time Magazine | Title: Medicine: Aiding Nature | 12/10/1979 | See Source »

Potency does not come cheap. Rod implant surgery runs around $3,500, including hospitalization; for the inflatable prosthesis the cost can go as high as $9,000. Despite the expense, which some medical insurance does not cover, the operations are becoming increasingly popular, and doctors performing them say that implanted men are among the happiest patients they have ever seen...

Author: /time Magazine | Title: Medicine: Aiding Nature | 12/10/1979 | See Source »

Commission Chairman Michael Pertschuk, who was appointed by Jimmy Carter in 1977, has become the lightning rod of criticism against the FTC. An ebullient, Yale-trained lawyer with a crusader's rapid-fire zeal, Pertschuk has further raised the ire of both congressional leaders and business. Senator Ford accuses him of turning the agency from law enforcement to social planning. Last year a federal judge banned Pertschuk from all involvement in the children's television case, concluding that he had become too biased against the cereal companies. Other critics charged that Pertschuk was an intemperate, excessive regulator...

Author: /time Magazine | Title: Business: Open Season on the FTC | 12/3/1979 | See Source »

Whether they are model drivers or hot-rod hellions, men aged 16 to 24 are usually socked with screechingly high auto insurance premiums. That discrimination could end if an experiment started in Connecticut last week by Motors Insurance Corp. is adopted by other companies. MIC, owned by General Motors, will make highway performance-not age, sex or marital status-its guide to rate setting...

Author: /time Magazine | Title: Business: Premium Parity | 11/26/1979 | See Source »

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