Word: rodding
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Dill openly allowed as how he was. So did the 6,000 spectators, who were treated to a dazzling display of ground-stroke techniques in the prolonged rallies encouraged by the longer, slower serves. And so did the rest of the pros, particularly redheaded Rod ("Rocket") Laver, who beat Fellow Australian Ken Rosewall, 31-29, to take home top money of $6,321-"the biggest check I ever won." The Laver-Rosewall match was a triumph for VASSS: a furious, cliffhanging battle between the two most accomplished shotmakers in tennis today. Best of all, it lasted exactly...
...commandant of Los Angeles' Black-Foxe Military Institute wanted to remind his cadets to study during Christmas vacation, and he knew just how to contact them: he took an ad in Hot Rod magazine. More than 80% of the student body read the message. Whether they turned back to their schoolbooks is another question. After all, Hot Rod is something of a technical journal; reading it requires quite a bit of a guy's time. And because so many readers are anxious to give it their time, Robert Petersen has cannily capitalized on the pattern of its success...
...Rod is the key to Petersen's empire. He began when the first issue sold out all 10,000 copies at hot-rod rallies and drag strips 18 years ago, and today the magazine is still the most profitable entry in a bulging portfolio that boasts ten magazines and numerous other enterprises. His book division's products vary from the California Angels Yearbook (50?) to the handsomely bound Mr. Rifleman ($12.50), and last month he announced plans to publish automotive and hobby paperbacks with the New American Library. His film production company has an hour color special...
...magazines that elevated him from his lowly 1947 status as an unemployed Hollywood publicity agent. His publications still reflect his basic tenet. They are aimed at the active "hobby enthusiast." Their information is reliable, their illustrations are informative, and above all, they speak their aficionados' lingo. Hot Rod (monthly circ. 770,000), for example, is for the flat-out pro. "If you don't know a hemi from a zoomie, you're not ready for Hot Rod," says Managing Editor Don Evans...
...Glass Bottom Boat uses space-age wizardry and spy fiction to fizz up the formula for a Doris Day sex comedy. As usual, the man cast opposite her has to perform somewhat like the catcher in a flashy female trapeze act, and Rod Taylor doughtily goes through the motions of Doris-appreciation without losing his grip. As a combination scientific whiz kid and loverboy, Rod invents an anti-gravity device, heads a U.S. space center for NASA, goes home after launch to a more or less circular pad with a guest wing as roomy as a Holiday Inn. One unit...