Word: rodding
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Researchers in the labs of Monsanto Chemical Co. have learned to turn out a mouth-watering layer cake, but it is better to look at than to eat. Baked right into it are a quartz rod and a telescope. These two ingredients make it possible for a Kodak movie camera posted outside the glass oven door to take pictures of just what goes on inside a baking cake. Monsanto, a producer of leavening agents tor cake-mix companies, designed the study to discover the best leavening combination for each mix. Its experiment is just one of the hundreds of ways...
...Rod Teaser. Ford is the most conspicuous in framing its appeal to youth. It has organized a hootenanny show that tours U.S. colleges, publishes Sunday comic strips featuring the exploits of Ford-powered racing cars in 108 papers, and offers Ford books on driving to 1,500,000 high school students by direct mail. Ford is also concentrating on a youth market that so far has been largely ignored by the other automakers: the nation's 300,000 hot rodders. It has a five-man team that visits hot-rod exhibits and rallies around the country, exhibiting five...
...TWILIGHT ZONE (CBS, 9:30-10 p.m.). "Ninety Years Without Slumbering," a script by Rod Serling about an old clockmaker (Ed Wynn) convinced that he will die if anything happens to his grandfather clock...
Bruce Caputo played his first game as scrumhalf, Eric Bradlee hooked with props Bill Pfeiffer and Curt Lemkan. In the three-quarter line were Mike Burbank, hampered by a leg injury, Rod Gardner, and spunky Gage McAfee who, when tackled, frequently got right back up again and kept running...
...Rod Gardner made an excellent zebra kick (a kick up the middle when the opposition expects one into touch) but an offsides penalty returned the prolate spheroid to the Crimson five-yard line. The Philadelphians took it across on a rush...