Word: rodding
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...reversed spring eyes and a leaf removed from the spring group account for snooping attitude of front end. Spic-and-span engine room houses a semi-torrid flathead with lightened flywheel, two-pot manifold, headers and special distributor . . . The lakes pipes are up front."* Thus the editors of Hot Rod magazine instructed do-it-yourself fans in the delicate art of transforming a 1940 Ford coupe into an authentic, snoop-fronted, 130-m.p.h. "iron...
...blending jalopy jargon with nuts-and-bolts advice, Hollywood Publisher Robert Petersen has not only rolled his Hot Rod magazine to high success in nine years, but has added five other automobile monthlies (Motor Trend, Motor Life, Car Craft, Rod & Custom, Custom Cars) to his garage. At 31, Pete Petersen is the biggest magazine owner west of the Rockies, boasts the biggest circulation (total: 1,500,000) in the automotive field, and, with a book-publishing business and a nonmechanical magazine called Teen, grosses $6,500,000 a year...
Fish-Scale Paint. A hot-rod buff himself. Bachelor Petersen aims his magazines at a dedicated army of backyard putterers, fellow hot-rodders and sports-car zealots from Hawaii to Great Britain. This 99.9% male audience relies on Petersen's magazines each month for soup-it-yourself advice, advance reports on the new cars, and styling tips for faddists who keep their autos a la mode with rear-seat TV, stain-pearl paint made of crushed fish scales, "chopped tops" (i.e., lowering the cab) and taillight kits that make a 1952 Ford as finny as a '57 Plymouth...
...Aaron stretched out his hand with his rod, and smote the dust of the earth...
...luxuriant political quagmire had been Thailand's steel-willed, soft-voiced Dictator Pibulsonggram. Pibul's favorite color is green, and he found it attractive in everything from U.S. dollars to neckties and the flashy Ford Thunderbird and Mercedes-Benz sports cars in which he liked to hot-rod it along Thailand's highways and byways. In the tinseled and temple-dotted capital of Bangkok, Westerners liked to dismiss Pibul as just another crooked politician. But he was much more than that...