Word: rodeo
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...President may enjoy the creak of a Western saddle, but he is not nearly as at home on the range as his Commerce Secretary Malcolm Baldrige. For over 15 years, Nebraska-born "Mac" Baldrige, 58, has been riding in as many as ten rodeos a year, often finishing in the money ($6,000 last year) in his specialty, steer roping. Last week in Phoenix, Baldrige competed for the first time since joining the Administration. He lost, perhaps because rounding up his department "has taken precedence over rodeo practice." But he did snare an even bigger prize: the Professional Rodeo Cowboys...
...wrestling disco outside Chicago, provides roisterers (for $2 a pair) with Harrington & Richardson .22-cal. western-style revolvers and nine blank rounds for mock shootouts. At some places, mostly for atmosphere, there are signs announcing NO GUNS, NO KNIVES. NO TIES. For down-the-hatch topers, Chicago's Rodeo offers a selection of booze that includes Redeye whisky, Rotgut Scotch, Panther gin and Snakebite vodka; Rodeo also claims to be the city's largest Budweiser outlet after Wrigley Field. Manhattan's Lone Star Cafe boasts the sizzlingest made-to-order chili east of the Pecos, but attracts...
...entrepreneur plans to open a three-acre C&W supersaloon described as the world's largest nightclub. It will be called Billy Bob's Texas and have 42 bar stations on four levels, two 7,000-sq.-ft. dance floors, and ten live bulls, which only professional rodeo cowboys will be allowed to ride. For other patrons there will be calf-roping contests...
...pedestal and powered by a 5-h.p. electric motor that is operated by remote control. El Toro has graded levels of difficulty, working up from a bovine shimmy designated One to a shake-and-break Ten. The headless, vinyl-and-steel contraption was developed as a teaching aid for rodeo cowboys by New Mexico Inventor Joe Turner, who sold his patent to Saloonkeepers Mickey Gilley and Sherwood Cryer for $70-000 in 1979; it has since cleared at least $1 million profit for the partners, who have sold 400 of the critters...
...lines." She has a penchant for red, but almost all her clothes are colorful. In Adolfo's view, she projects "a chic, affluent way of looking, extremely sophisticated." Blass calls her style "crisp and fresh." According to Gale Hayman, co-owner of Giorgio's, a shop on Rodeo Drive where Mrs. Reagan has bought some of her clothes, she will be "very proper, very dignified, like Pat Nixon. But she will go a few steps further, closer to Jackie Onassis." Top U.S. designers, anticipating a boost in business, note approvingly that Nancy wears American clothes almost exclusively...