Word: rodeo
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...events in which 24-year-old Harley May had not done well in the fledgling (three-year-old) National Intercollegiate Rodeo Association championships. The son of a New Mexico rancher, May helped found N.I.R.A. three years ago, ever since has been the association's "All-Around Cowboy." Last week Cowboy May, who got his riding start atop a mule at the age of two, was out to repeat in the roughest of all collegiate sports...
...five days of the championship competition, 73 competitors roped and rode through the full rodeo schedule. The rough & tumble rides (for eight-second "eternities") on the 1,500-lb. brutish Brahmans* were matched by other wild & woolly events: bareback bronc riding, bulldogging, wild cow milking...
...game for beginners. Explained 22-year-old Cotton Rosser of California Polytechnic, who has been competing as a rodeo pro† since he was 14: "This is a sport you have to grow up with. It isn't just something...
...Legal Center (see EDUCATION) doffed his formal grey Homburg for a blue-green five-gallon Stetson ("I feel like a damn fool in the thing"), then climbed aboard an old stagecoach provided by his host the Dallas Bar Association, rode out to take in his first rodeo and outdoor barbecue at a nearby ranch party...
...arthritis to turn off; in London. Shrewd "C.B." started out selling a quack ointment in the U.S., wound up selling Britain's top stars (Noel Coward, Beatrice Lillie, Gertrude Lawrence) to transatlantic theatergoers. Specializing in both beauty ("Mr. Cochran's Young Ladies") and beasts (he introduced rodeo to a somewhat startled England), he promoted anything he considered a good show ("I would rather see a good juggler than a bad Hamlet...