Word: rodeoing
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...Beverly Hills, Calif., that capital of conspicuous consumption, Rodeo Drive rather suddenly has become one of the world's premier shopping streets. Ever since Gucci set up an outpost several years ago, tony merchants have been rushing to Rodeo, until now there is no place left. If all that glitters on Rodeo is not gold, it is most certainly platinum, silver or the chrome plating on the bumpers of a typical shopper's Rolls-Royce. Los Angeles Bureau Chief William Rademaekers strolled down the drive and returned with this report...
Outwardly, Rodeo Drive (pronounced Road-eh-oh) looks like any other shopping street in the fertile crescent of Beverly Hills. The buildings tend to be one-and two-story structures, pastel, neo-Spanish, neo-20th Century-Fox. Even the ficus trees lining the street seem to be part of a grand design by Potemkin. Still, the veteran spendthrift arriving on Rodeo Drive has a sense of déjà vu. No, the street does not possess the discreet elegance of Paris' Rue du Faubourg-St.-Honoré, the stylishness of Rome's Via Condotti or the hustling excitement of Manhattan's Fifth...
...Last year you told of the varsity library team grappling with World War I draft evaders. And there was some sort of fall rodeo up in Hanover, New Hampshire. In the dead of winter the startling eat squad made it through salad plate...
Perhaps, despite Schwarzenegger's self-assuredness, it was inevitable that the book would be so poor. Schwarzenegger's talents lie exclusively in pumping iron and charming people; his hack ghostwriter, Douglas Kent Hall, has written only on flabby subjects such as Van People and Rodeo. When Schwarzenegger says it will be a bestseller, "just like the bible," his credibility and smile wear a little thin...
...first issue contains 64 pages and some 40 bylined articles, each written in English with a brief Spanish precede, by Latino contributors. There are personality pieces on Cuban-born Dancer Fernando Bujones, numero uno at the American Ballet Theater, Rodeo Star Leo Camarillo, Spanish-born Fashion Designer Fernando Sanchez, Miami Newscaster Emilio Milian, who continues to speak out against Cuban terrorists despite a bomb attack that blew off both his legs, and Archbishop Roberto Sanchez of Santa Fe, N.M., the highest-ranking Latino prelate in the U.S. Regular features include fiction or poetry, a gallery of art or photography...