Word: rodeos
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Dates: during 1930-1939
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...gorillas detailed by their boss to see that life flows smoothly for the Princess, a task made difficult because she resents any benefactions sponsored by Toledo. Faced with the problem of getting her a new hack horse, they hire a professional horse thief from a Madison Square Garden rodeo. He is a desk cowboy with wild eyeballs who in the picture's most hilarious sequence steals the year's outstanding race horse, Gallant Godfrey. Things go on like this until the climax at the race track. Gallant Godfrey, returned to his owner, runs against Toledo's horse...
Busiest Western star is Universal's Buck Jones. Since entering cinema, he has made 74 serials and features. A onetime rodeo performer, he lives on his San Fernando Valley ranch with his wife, whom he married on horseback, when they were both performing in a Wild West Show. Onetime cavalryman, aviator, trick-roper and auto-mechanic, Buck Jones made his cinema debut as an extra in 1917, became a major Fox star, at $2,500 a week. He now owns four horses, four dogs, three expensive cars, supports an So-piece band to represent his "Buck Jones Rangers...
...Rodeo...
...Johnston (p. 63, Oct. 22, TIME) he is correct in his pronunciation of rodeo. It comes from the Spanish verb rodear?to circle?and rodeo merely means roundup. All Texas and Mexico so pronounce the word, but California, for no good reason, calls it Ro- day'o, probably the Iowa pronunciation...
While baseball attendance has fallen off in the last five years, rodeo's has tripled since 1928. A good rodeo performer makes $12,000 a year; the best, more. Possibly the most dangerous sport in the world, it supports 250 performers a year, of whom many graduate to other professions. Onetime performers at Prescott were Tom Mix, Hoot Gibson, Harold Bell Wright, Russell Boardman, Earl Sande. Will Rogers reached the Ziegfeld Follies and Hollywood by way of the rodeo. Wandering about Times Square last week, wearing broad-brimmed Stetsons and high heels, were half a dozen rodeo performers whose...