Word: rodeos
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Dates: during 1970-1979
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...pick guitars and drive them old trucks, let 'em be doctors and lawyers and such." Waylon and Willie can certainly croon that tune and Larry Mayhan--several-time winner of the North American "All Around Cowboy" competition--sang it last season with his touring rodeo cowboy band. Last June in Casper, Wyoming, Mayhan came riding out into the rodeo arena on the back of a bucking bronc, dismounted, jumped up onto a stage full of guitar-picking cowboys and broke into song: "Cowboys arn't easy to love and they're harder to hold. He'd rather give...
...Cambridge, he landed a job on a cattle ranch outside of Casper. Throwing a lasso came easily to him; Doug also tried his hand at riding some of the ranch's unbroken horses. Now enrolled in the pre-veterinarian program at the University of Wyoming, Doug rides the college rodeo circuit...
Comedian Red Skelton, who shops there, calls Rodeo a "nice, friendly street ?but too expensive." But many Rodeo customers spend without even asking prices, sometimes because they do not speak English. Recently, a young Japanese rushed into Hermès, pointed in quick succession to a $1,000 lambskin jacket, an $850 suede coat, three silk robes at $700 each, five blouses at $350 apiece and many other goodies. While salespeople totaled all his purchases ($8,000), he dashed out to do more shopping. He returned shortly with new luggage to hold his purchases, then dashed off to catch...
Movie and TV stars, including Barbra, Raquel, Zsa Zsa and Cher, trek regularly to Rodeo Drive; but most customers are not well known, just rich. On a recent afternoon, Edna Weiss, a restaurant supplier's wife, drove up in her birthday present, a 1978 black Rolls-Royce, to do some shopping. Her schedule: a fitting at Gucci, up the block to Courrèges to catch the sale, then perhaps to Knights for a gift. Says Weiss: "I'm very chauvinistic about Rodeo. I've been to all the major shopping centers in the world, and there's nothing that...
There is a long list of retailers waiting to get onto Rodeo, and some pay up to $300,000 to buy out a lease. Since 1973, rents have tripled, to $3 or $5 per sq. ft., to the delight of such property owners as Greta Garbo and Health Food High Priest Gayelord Hauser. Tenants often must agree as well to pay a portion of property taxes and a percentage of profits...