Word: rodeos
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Dates: during 1980-1989
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...Angeles-area shoppers who enter the renovated medical building that houses Rick Pallack in Sherman Oaks, for example, find garments bearing such well-advertised labels as Alexander Julian, Perry Ellis and Alan Flusser. Boasts Owner Pallack: "I sell a sport coat that might go on Rodeo Drive for $400 for only $250." Pallack also displays merchandise with his own label, which he claims is often identical to designer wear and made by the same manufacturers. Says he: "Our dress shirt doesn't have the polo player on it, but it's the same as Ralph Lauren...
...necessarily. It may become more snobbish, taking on a coercive preciousness to sustain its mystique when the old mechanisms of aristocratic patronage in small groups have corroded. Japanese snobbery, Japanese cultural insecurity, are hog heaven for merchandisers: once they get into a cultural feeding frenzy, the Japanese can make Rodeo Drive look modest...
...movies only 15 times each," apologized one young man in a Manhattan queue. "But my friend Abby saw them 150 times each. She even sounds like Darth Vader sometimes." However it sounds, such talk fills Hollywood with awe and sets gold chains tinkling with envy up and down Rodeo Drive. If George Lucas does not have the Force with him, he has something just as good: millions and millions of moviegoers, standing in line, eager to get inside...
Then there's the voices. They didn't use Australian actors-not many lurking in L.A., I suppose, and you can't have Peter Allen chewing the ram-stag mutton and pretending to be a jackaroo. So they all talk either Ma Maison Irish or Rodeo Drive pommy. Not a trace of Strine from magpie to mopoke until Bryan Brown (who plays Luke, the shearer Meggie marries when she can't get her priest) looms up on the horizon, picking the damper crumbs from his Great Whites with a stringybark sapling...
...word flanked department-and specialty-store aisles from Maine to California. It paraded through chic boutiques in Manhattan and Beverly Hills' Rodeo Drive. It marched through newspaper advertising and charged into glossy supplements. On television, it assaulted millions of viewers...