Word: rodeos
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Dates: during 2000-2009
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Clueless, desperate-to-fit-in, optimistic foreigners are a classic comedy trope--the Clouseaus, Cousin Balkis, Morks, Two Wild and Crazy Guys--because they spotlight the ridiculousness that we accept. When he's at a rodeo, driving the crowd into a frenzy with anti-Iraqi, pro-war cheers, Borat demonstrates how much aggression is intertwined with patriotism. And his attempts to be American pinpoint exactly how the world sees us: garish, violent, nouveau riche, a land of Donald Trumps and 50 Cents...
...began in 1992, when a group of 20 riders broke away from the Professional Rodeo Cowboys Association and formed their own tour (rodeo also includes events like steer wrestling). Today it's a $46 million business, and revenue has grown 150% over the past five years. From 2003 to '05, the tour's adult fan base soared 48%, to 18 million, far outpacing the growth of nascar or any other major sport, according to Scarborough Research. Sponsorship revenue has nearly tripled since 2000, to $22.5 million. Advertisers like Yamaha seem to be betting that bull riding will...
...arena in the southern U.S., just before a rodeo is to begin, a genial foreigner strides into the ring to whip up the crowd with stalwart jingoism. May America win the war on terror, he proclaims in his thick Eastern European accent, and hurrahs fill the hall. May your soldiers come home victorious, he adds, to more applause. With an even greater burst of exhilaration, Borat Sagdiyev shouts, "May George Bush drink the blood of every man, woman and child in Iraq!" The audience cheers again...
...Baron Cohen throws himself recklessly into all manner of potentially dangerous situations. The crowd at the rodeo starts booing Borat when he sings the "Kazakhstan national anthem" to the tune of "The Star Spangled Banner." A group of young louts in an RV get Borat almost as drunk as they spout their beery misogyny. And there's an eerie scene in a revival tent where he accepts Christ as his Savoir and babbles in tongues. As if honoring the intensity of the believers' fervor, Baron Cohen does not act up - he goes with the holy-water flow...
...interview he asked me one question: Are you global, or are you detail oriented?" she says. "I said, 'The latter.' And he said, 'Great, you're hired because I'm global.'" Soon Azria asked Lubov another question. "He asked me to marry him after a shopping trip to Rodeo to do market research," she says. "He pulled into my driveway, looked at me and said, 'Would you sleep with me?' I said no. Then he said, 'Would you marry me?' I said maybe. Obviously on Monday I went in to resign. But Max apologized. Then I went to his house...