Word: rodeos
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Bronco Billy has only one star, but surely one is enough when he is among the biggest box-office attractions in the world. Here, though, Eastwood plays handsomely against type, replacing his Dirty Harry figure with a good-as-gold rodeo star who refers to his fans as "little pards," prays for them not to "get tangled up with hard liquor and cigarettes" and hopes his wild West show will make enough money to pay for a ranch "where city kids can come out and see what the West was really like." He lavishes his kindness on everyone from runaway...
Joshua loved Hollywood and its confident hustlers. On a previous visit he had delighted in spinning through the canyons in somebody else's Mercedes, gearing down to consider the more outlandish mansions, each garden perfect. He liked to wander through the unbelievably opulent men's shops on Rodeo, startling the prissy clerks.by bargaining. He enjoyed the tanned, trim, middle-aged producers on health diets, toting scripts to market in Gucci attaché cases, even as their East Side grandfathers had once carried sewing machines on their shoulders. They strutted into the Polo Lounge or La Scala or Dominic...
...Beverly Hills Mercedes-Benz, has plenty of customers willing to put down $45,000 for a new 450 SLC. In the first four months of the year, Gilbert sold more than 55 new cars, a record. Says Bijan Pakzad, the owner of a prosperous men's boutique on Rodeo Drive in Beverly Hills, where shirts can cost $180: "The stores that will do well will be the very, very expensive and the very, very cheap...
...heart of this weird scene stands a mechanical bull that bucks and cork screws in a very good approximation of a real rodeo bull. Riding it, the urban cow boy literally risks his manhood and, of course, gains the admiring attention of the urban cowgirls. Some of them also try their luck on this contraption and this threatens the males...
Following the production unit's caravan, Arlen discovers a secret New Jersey of suburban houses ideally suited for commercial filming. The Garden State also boasts wide-open spaces, including a rodeo grounds much used by Madison Avenue. The Jersey-born owner incongruously sports a Rocky Mountain accent and wears jeans, boots, a Western hat and a shiny red windbreaker advertising Winston cigarettes...