Word: rodgerses
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T.J. Rodgers may be many things--tough taskmaster, Green Bay Packers fan--but reticent he is not. And if anything gets the pugnacious founder and CEO of Cypress Semiconductor talking, it's the notion that corporations ought to exist for more than the pursuit of profit. In the simplest terms...
Rodgers isn't just being curmudgeonly. He and other critics believe that shareholders entrust managers with their investment solely to maximize long-term returns, not so those managers can use the proceeds to underwrite their urge to better the world. It is unclear how many of America's CEOs silently...
The jury may be out on Wal-Mart's motives, but the apparent conversion of such a bare-knuckled competitor raises a question: Could CSR be smart business? Are critics like Rodgers missing something? Rodgers has contributed significantly to the debate over the past decade, most recently when he was...
To Cypress's Rodgers, all this talk about purpose higher than profit also seems like a Trojan horse for the eventual piling on of top-down government controls on commerce. The virtues touted by CSR, in his opinion, come just as easily if markets are left to run freely. Rodgers...
Funny enough, his position turns out to be not that far from that of many of his intellectual adversaries. Indeed, once you get past the ideology--Rodgers argues that advocates of corporate social responsibility are "negating capitalism and espousing socialism"--it isn't clear how much the standards CSR advocates...