Word: rods
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Dates: during 1950-1959
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...beat to death another boy because of some campus newspaper articles he had written.* Director John Frankenheimer (Williams. '51), a gangly TV veteran of 27, was disappointed from the start with George Bellak's TV adaptation of his original play. So Frankenheimer called in TV Author Rod (Requiem for a Heavyweight) Serling to doctor the script. With accomplished Actor Ben Gazzara to play the role, Frankenheimer wanted to expand the part of Stanley, the dead boy's roommate, who makes an effort to stop the fatal roughhouse, then suffers with a conscience-driven urge to tell...
...probably won't. That honor is reserved for Princeton's Rod Zwirner; but the Tigers offer little else...
...blending jalopy jargon with nuts-and-bolts advice, Hollywood Publisher Robert Petersen has not only rolled his Hot Rod magazine to high success in nine years, but has added five other automobile monthlies (Motor Trend, Motor Life, Car Craft, Rod & Custom, Custom Cars) to his garage. At 31, Pete Petersen is the biggest magazine owner west of the Rockies, boasts the biggest circulation (total: 1,500,000) in the automotive field, and, with a book-publishing business and a nonmechanical magazine called Teen, grosses $6,500,000 a year...
Fish-Scale Paint. A hot-rod buff himself. Bachelor Petersen aims his magazines at a dedicated army of backyard putterers, fellow hot-rodders and sports-car zealots from Hawaii to Great Britain. This 99.9% male audience relies on Petersen's magazines each month for soup-it-yourself advice, advance reports on the new cars, and styling tips for faddists who keep their autos a la mode with rear-seat TV, stain-pearl paint made of crushed fish scales, "chopped tops" (i.e., lowering the cab) and taillight kits that make a 1952 Ford as finny as a '57 Plymouth...
Ever since he revved up Hot Rod (on a low-octane stake of $400), onetime Pressagent Petersen has also striven earnestly to eliminate hell-for-leather jalopy jockeys as a highway hazard, helped start up the National Hot Rod Association (headed by Hot Rod's Editor WalIy Parks) to herd drivers into some 700 "drag strips" that are now specifically set aside around the country for 130-m.p.h. hot-rod competitions (TIME, Aug. 2 9) 1955). Last week Publisher Petersen sat down with his editors to plan an even more ambitious safety project. In the belief that highway deaths...