Word: rods
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...read the details to believe this stuff. The New York Mets say the reason they've pulled out of the auction for free-agent shortstop Alex ("A-Rod") Rodriguez is the extras demanded by agent Scott Boras, who counters that these things were hardly "demands" and that, anyway, he didn't make some of them. Whatever--the add-ons to a 12-year, $300 million contract reportedly include an escalator clause that would automatically bump A-Rod's salary over anyone else's; a luxury box at the stadium for the star's entourage; private jet service; a tent...
...That's A-Rod's Christmas list. In the meantime, Tiger Woods says that since the PGA Tour makes pots of money off his image, sharing might be nice. Richard Williams, father of charismatic champs Serena and Venus, says the same of the women's tennis tour: "We're making money for other people. It's time we shared that...
...famous athletes are not only testing the market just now, they're also testing the argument--and our patience. Tiger wants more out of golf: more money, more power. Venus and Serena want more out of tennis. Manny wants more than $17 million a year to play baseball. A-Rod wants more than Manny, and he wants personal lackeys too--presumably to tell him he's worth more than Manny...
...agents for these folks routinely say it's not about money, it's about respect. Oh, please! For their ability to compete well and win, there are few more well-respected athletes in the world than Tiger, A-Rod, Venus and Serena. If the agents mean respect as people, then this can be more easily gained by signing autographs or doing charitable work. Trust us: the Cleveland Indians didn't mean to dis Manny Ramirez by offering him $17 million a year...
...Falk--who has given his all to keeping Michael classy while getting every penny that His Airness's image is worth--is right about image being all, then the new marketing staff will prove handy for A-Rod. It will surely take serious Madison Avenue savvy to restore this player's once lustrous image...