Word: roebuck
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...Chicago office of Sears, Roebuck & Co., an employee gives workers the latest market price of the company's stock three times a day. Employees follow the ups & downs of the stock as eagerly as they follow prizefights or baseball games. There is a good reason for their interest: Sears workers own the biggest block of Sears stock...
...department store, Main Street was feeling a pinch. The stores were bustling with people, but less than one out of ten customers walked out with a package. Last week 60 clerks who had been laid off reported for unemployment compensation. At the weekly meeting, the manager of the Sears, Roebuck store lectured his employees: "This week we dropped another $11,000 from our previous week ... I must ask you to watch every penny, be it in the cash register or in the electric bill. We can't stand waste of any kind-it will mean additional layoffs...
...Manhattan last week, R. H. Macy & Co. was hawking an odd item-dish towels made of old flour bags. And they were selling at a furious clip (30,000 in ten shopping days). Sears, Roebuck & Co. was also advertising them in its new spring catalogue (and sales were brisk). In groceries, housewives were buying flour in 25-lb. bags that had sewn-in drawstrings; the buyer had only to unstitch a seam and she had a gaily printed cotton apron. Across the U.S., thousands of women, following instructions in special pattern books, were turning similar dress-printed bags into clothes...
Veteran Adman Bruce Barton had figured out a sure-shot means of cracking the Iron Curtain: bombard Russia with Sears Roebuck catalogues. "If that day ever comes," he told a San Francisco salesmen's convention, "we will not need any longer to fear Communism. No ordinary Russian ever suspected such a wealth of wonderful and desirable objects exists anywhere in the world as the Sears catalogue presents...
Under the Roof. Defense Secretary Forrestal has insisted from the beginning that unification must be gradual. It is, he said, like trying to bring General Motors, U.S. Steel, Sears, Roebuck and Montgomery Ward together under one roof. As the Hoover Commission noted, he had, after a year and a half of trying, made some "substantial progress." Some items...