Word: roebuck
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When Sewell Avery (then and still head of U. S. Gypsum) was put in charge of Montgomery Ward in 1931, it was almost two-thirds as big as Sears, Roebuck (in sales), but losing money. Last year Montgomery Ward was over three-fourths as big as Sears, had a record gross of $474,900,000, a record net of $27,000,000. To help Montgomery Ward in this famous comeback, Sewell Avery hired top merchandising talent from other jobs : Walter Hoving from R. H. Macy, Frank M. Folsom from Hale Bros. in California, Raymond H. Fogler from W. T. Grant...
Station WLS (standing for World's Largest Store) was launched in 1924 by Sears, Roebuck & Co. A bevy of guests sounded forth, among them Chicago's Mayor William E. Dever, Jane Addams, the Duncan Sisters. Actress Ethel Barrymore was led up to the mike and, affrighted, throbbed "Oh my God!," was then led away. Piped from Manhattan to Chicago were the congratulatory voices of Rudolph Valentino, Arthur Brisbane and Ring Lardner...
...Dressed up in a period-smirk jacket, David Cohn's volume is an analysis of three decades (1905-35) of U. S. living. Mr. Cohn got his material from a book which he recognizes as one of the most valuable and beautiful of U. S. documents: the Sears, Roebuck catalogue. The materials he handles are incorruptibly good, but his tireless facetiousness is tiresome. Fair enough as a 579-page guidebook and commentary, The Good Old Days is not in the same class with any one issue of the catalogue itself...
...really remarkable thing about the picture is not the magnificent humor, but the stuff of which that humor is made. With the possible exception of one strange little man who runs around with cups of loaded coffee, every character comes straight out of the Sears-Roebuck catalogue,--the hero, doughy, and cute; the heroine, sultry siren; the ba-ad, ba-a-ad gangster; the well-greased reporter; beefy foto-man; city editor on the perpetual verge of a nervous breakdown; and then, of course, somebody gets murdered just to start things off with a bang. A perfect...
They did not smirk because Sears, Roebuck (1939 sales: about 23% over 1938) and Montgomery Ward (1939 sales: about 15% over 1938) were reported holding nearly the same margin over 1939, although both announced higher prices for the spring. Nor because January retail grocery sales, best in rural areas, were running 5% ahead of 1939. Nor because retail auto sales declined less than half as much as is "normal" in January, kept 26.6% ahead...