Word: roebuck
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...Sears Roebuck Tires...
...regular reader of TIME and can appreciate from your article on tires in last week's issue (Aug. 27) just why you wanted the information and I can assure you positively that there are more Sears, Roebuck tires sold today direct to the consumers than any other tire and besides we are making money...
...SEXTON Tire Development Engineer Sears, Roebuck and Co., Chicago...
Chief among these competitors were the houses of Montgomery Ward & Co., Inc., and Sears Roebuck & Co. Each announced drastic price cuts. Each advertised huge mileage guarantees. Montgomery Ward's "Super Service Riverside" tire carries a guarantee of 30.000 miles. Sears Roebuck gives its "Super Allstate" an assured life of 25,000 miles, proclaims: "No other manufacturer has dared to write such a guarantee," declares itself "America's Largest Distributor of Tires." But Montgomery Ward counters with the slogan. "World's Biggest Tire Dealer." The tire war seemed localized to the two principal mail order houses. While...
Important, therefore, were July statements of the two chief U. S. mail order houses, vendors of many a luxury and nearly all necessities, barometers of prosperity. Sears, Roebuck & Co. announced record July sales of $26,276,337 as against $20,960,713 in July, 1927. Montgomery Ward & Co. reported $13,976,559 as against...