Word: roebuck
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...circulation they lost two years ago by raising the copy price from 5? to a dime. The Chicago Tribune now offers bargain advertising "zone rates" to hold fringe accounts, such as the corner grocer, who neither wants nor will pay for a citywide broadside. In Pasco, Wash., Sears, Roebuck began distributing handbill ads rather than accept the latest hike in ad rates. Moreover, newspapers, which once enjoyed a hefty 45% of the advertising pie, must compete with television. Last year alone, TV's portion rose 1% to 13% of the pie. The newspapers' 1958 share...
...latest thing at Sears, Roebuck is hair mail. Out from Sears in discreetly unmarked white envelopes all this month went 30,000 catalogues devoted wholly to its new line of men's "career-winning toupees." They ranged from the close-cropped Ivy League crew cut to the long-haired Hollywood model. Balding buyers measure their crowns with a tape sent by Sears, outline their open spaces on paper, pay $109.95 to $224.95 for a toupee-20% down, the rest in six installments. With proper care, which means alternating it with a second wig and sending it back to Sears...
...Sears, Roebuck...
TEAMSTERS DRIVE to organize 70,000 of Sears, Roebuck's 205,000 employees in mail order, warehouse and service station operations has met with little success. Admits one Teamsters official: "It's going to be an awfully long campaign, as long as five years...
...Sears, Roebuck promoted a package of a 12-ft. fiber-glass or aluminum boat, 7½h.p. outboard engine and 600-lb. -capacity auto trailer. Price: $477, with only $48 down. Rhode Island's Pearson Corp. showed off its 28-ft., six-berth auxiliary sloop, Peerless Triton, priced at $9,750, and Cape Cod Shipbuilding exhibited its 23-ft. sloop-rigged Marlin cruising sailboat, which has done well in midget ocean-racing. For those who want to use boats as homes, Evinrude motors displayed a prototype expand-at-will, fiberglass, aluminum and wood houseboat that floats on pontoons...