Word: roebuck
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...national convention of France's 2,000,000-member Confederation Generate du Travail, and seriously weakened Communist control. In today's booming Federal Republic of Germany, an industrialist who has not been to the U.S. to study production methods is not seriously listened to. In Mexico, Sears, Roebuck & Co., G.M. and Ford have raised wages, granted pensions and health plans, and given Mexico's unions new leverage for working on rich local capitalists. In Saudi Arabia the Arabian American Oil Co. has staked hundreds of local bright young men to prosperous careers as importers, contractors, teachers...
With its new line, U.S. Time, which grossed about $60 million for the year ended April 30, 1955, will swell production to well over 4,000,000 wrist watches this year, including Timex and Ingersoll brands, Davy Crockett and Mickey Mouse watches, all Sears, Roebuck's Tower brand and all Boy Scout watches. U.S. Time watches sell for $22.95 or under because, says Lehmkuhl, "since there are more Chevvies and Fords on the road than Cadillacs and Lincolns, the well-made, low-priced watch will be dominating the market for some years...
...times faster than metal. Unlike most toy manufacturers, who virtually close down for six months when the Christmas lights go off, Marx sells 90% of his output to the big chains, e.g., Woolworth and Walgreen's, which do a brisk year-round toy business, and Sears, Roebuck and J. C. Penney, which order in huge quantities early in the year. Thus he cuts costs, keeps his plants humming and most of his work force busy three shifts a day all year...
...words and not sum up the American way of life as well as the Sears catalogue does. There it is-the American way of life; our clothes, appliances, all in one convenient book." The U.S. Information Agency agrees with this boast by Edward Hardiman, foreign-sales representative of Sears, Roebuck & Co., and has sent 3,500 copies of Sears's 1,444-page fall and winter catalogue to its 225 overseas posts as an official weapon of anti-Communist propaganda...
...sales program. Last week Harvester revealed that it had been treading on thin ice all along: it quit the freezer business. The company sold its 962,000-sq. ft. Evansville, Ind. refrigerator plant for $19 million to fast-growing Whirlpool-Seeger Corp. (which is backed by RCA and Sears, Roebuck), announced that henceforth it would stick to its $1 billion-a-year farm-equipment business...