Word: roebuck
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MAIL-ORDER HOUSES have cut prices an average 10% this summer. In their new catalogues, both Sears, Roebuck and Montgomery Ward have chopped prices on some 9,000 items; readymade clothes are down as much as 15%, electric appliances by 30% to 50%, bath towels and pillows...
...sell in shops, teach in schools, nurse in hospitals. Already thousands of natives in the Congo's bustling cities earn $100-$150 a month -more than most workers in Europe, and small fortunes by African standards. They buy sewing machines, phonographs and bicycles in such profusion that Sears, Roebuck has recently put out a special Congo catalogue...
...Montgomery Ward reported that March sales were 13.3% above March 1954, while Sears, Roebuck announced that its volume, 15.3% ahead of a year ago, was the largest for any March on record...
...border, Peter Grace explained, lies the world's fastest growing market. "Latin America's population increase of about 2½% a year is greater than that of any other major area," he said, and the region's buying power is zooming. Example: when Sears, Roebuck opened in Mexico City, "some people thought that potential customers would be limited to the upper 5% or 10% of the city's population. Actually, the customers that Sears has developed represent a cross section of at least the upper...
Rhinestone Yo-Yos. COMPRE HOY Y PAGUE MANANA! shouts a huge sign atop Sears, Roebuck's mammoth Caracas department store: BUY TODAY AND PAY TOMORROW! On time payments, women in pipeless hillside shanties buy U.S.-made washing machines, and happily lug water in buckets on their heads to fill them. Specialty shops sell canned Spanish cuttlefish, rhinestone-studded yo-yos, TV sets and a potent local liquor disarmingly called La Economica. The 4,000 millionaires who set "two Cadillacs in every garage" as their standard enjoy such diverse luxuries as art collections, a drive-in that serves chilled martinis...