Word: roebuckers
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Dates: during 1950-1959
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Flooded Basements. Instead of expanding like Sears Roebuck during the postwar boom, Ward has lopped about 30 stores from its retail chain (current total: 602). As part of his 6-in.-thick manual of "standard operating procedures," Avery ruled that any outlays for maintenance and improvement that exceeded $15 (and in emergencies $200) would have to be approved by him personally. "You could have a basement full of water," said one Ward alumnus, "and not be able to do anything about it until you got Avery's name on a piece of paper. If you wanted...
...depression, Avery has lost out on the boom. In the past ten years, though Ward's profits have doubled (to $54 million), its sales (up 75%) have done little more than keep pace with rising prices (the cost of living has jumped 64%). At the same time, Sears Roebuck, which has furiously expanded, has nearly tripled sales (to $2^ billion) and quadrupled earnings (to $111,500,000). Ward's, which in 1938 had 40% of the U.S. mailorder business, now has only 28%, while Sears...
...newborn roe; it also trills a realistic "fiep," simulating the call of a doe in rut. The bleater instruction sheet suggests that the hunter render the fiep with "trembling hands," then promptly swing his gun to his shoulder and brace himself for the charge of a romantic roebuck...
...over the U.S. last week, men were revving up their power mowers and heading into the wild green yonder with all the enthusiasm of fighter pilots climbing into the sun. Children were cleaning up as much as $75 a week, making the neighborhood rounds with the family machine. Sears, Roebuck reported it was selling one power mower for every two non-powered machines...
...Just like Christmas" was the way a Denver merchant described his sales last week. All over the U.S., despite the steel strike, retailers had the same kind of good news. Boston department-store sales spurted 6% above last year. Dallas stores chalked up a 16% gain. Sears, Roebuck reported monthly sales of $262 million, a new June record...