Word: roebuckers
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...first big chance came when Sears, Roebuck & Co. hired him in 1934 to dress up its Coldspot refrigerator, an ugly machine with a dust trap under its spindly legs, and corrugated shelves inside. Loewy moved the motor, from top to bottom, chopped off the legs, and installed the first non-rusting aluminum shelves ever to be used in a refrigerator. The Coldspot became a single smooth, gleaming unit of functional simplicity-and with it Sears' sales shot up five-fold by 1936. Loewy had been paid only $2,500 for the job (and had spent nearly three times that...
Couturier Jacques Fath, in Dallas to accept a fashion prize from the Neiman-Marcus store, got all dressed up in native costume (Western-style plaid shirt by Jacques Fath, glass-studded white leather belt by Neiman-Marcus, blue denim britches by Sears, Roebuck). Concluding that the U.S. square dance is "wonderful, wonderful," he announced that Paris would hear of the sport just as soon as he got home...
...catch the farmer's eye, Merrill Lynch posted stock certificates of companies as familiar to farmers as Sears, Roebuck & Co., General Motors Corp., General Electric Co. and Corn Products Refining Co., and pointed out that the shares have been paying 5 to 7%. Though Merrill Lynch was careful not to draw the comparison, this is far bigger than the return that farmers get from savings banks...
...townsfolk who don't mind cash & carrying from Penney's to save dollars. This habit of year-in & year-out buying at Penney's has built the company, which has stores in every state, into the third biggest U.S. retail chain. Last year, only Sears, Roebuck & Co. and Montgomery Ward & Co., Inc. sold more goods than J. C. Penney, which rang up a whopping $885 million gross and a $47.8 million...
Last week, the Coast Guard fined Charlie Otterman $1,000 for operating without a certificate of inspection and failing to carry a properly qualified crew. The 18 angry romance-seekers were promised their money back. Mused Passenger Frank C. Crans, 65, a retired Sears, Roebuck executive: "I was told the trip would be unusual...