Word: roebuckers
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Lower. Prices are cut an average of 10% in the midsummer catalogue, of Sears, Roebuck & Co. Women's clothing is down as much as 56% (average 13%), men's clothing as much as 35%, home furnishings as much...
...Many Tires. The three biggest U.S. mail-order houses (Sears, Roebuck & Co., Montgomery Ward & Co. Inc., Spiegel, Inc.) cut tire prices as much as 12%. But tires were not the only things catching up with demand in the rubber business. Since rubber was decontrolled on April 1, the price of natural rubber has dropped more than 5? a pound to 18½?. Rubber for delivery in September (futures) dropped to around 16?, less than the 1939 price. Caught by the drop was the RFC, which bought & sold all U.S. rubber until April 1. It owns 110,000 tons of salable...
Home Planners does no building itself. But it estimates that the cost is from $8,000 to $18,000, depending on the location. The scheme has caught on so fast that a fortnight ago Sears Roebuck ordered $250,000 worth of books, models and prints. By year's end, Home Planners expects to sell a million dollars' worth...
...Roebuck and Co. catalogue, printed on a poorer-than-usual quality of paper, was being eagerly scanned by thousands who not so long ago had trooped to department-store perfume counters in their tin hats...
Gloated a Sears, Roebuck & Co. executive: "We've caught the whole radio-phonograph business with its pants down...