Word: roebuckers
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...just as an irate printer was about to destroy the plates for nonpayment of a bill, Sears, Roebuck & Co. stepped in and bought the bankrupt Encyclopaedia Britannica* Three years ago Sears decided that the publication of an encyclopedia was "foreign" to its merchandising business, made an outright gift of the venture to the University of Chicago. Last week Chicago's Chancellor Robert Maynard Hutchins decided that it was time to make better use of Britannica and its film and publishing subsidiaries in his favorite crusade: adult education. He turned over the university to President Ernest C. Colwell for nine...
Fishermen without tackle will be sorely tantalized by a new fishing book just out, Waters of the Golden Trout Country (Putnam, $3.50). Author Charles McDermand spends half his time selling fishing equipment for Sears, Roebuck (at $55 a week) and the other half testing his equipment himself. Each summer, as soon as the snow melts in the passes, he disappears into the lakes and streams thousands of feet above the sea in California's High Sierras. It is the domain of crimson-bellied Salmo roosevelti,* the rare golden trout...
Chicago's Spiegel, Inc., third largest of U.S. mail-order houses, is still a pygmy among giants; Spiegel's 1945 sales were only $70 million to Montgomery Ward's $700 million. Sears, Roebuck's massive $1 billion. Last week the pygmy was jolted full of growth hormones...
...read it, a chapter at a time, to his congregation. With the beginning of World War II and the growing audience for books with a Christian theme, Author Perkins resurrected the manuscript, rewrote and expanded it, got it published. The People's Book Club (operated by Sears, Roebuck) selected it for Christmas 1944, plugged its sales to nearly 250,000 copies...
...steamed down to protest. "The dignity and force of his entrance were somewhat impaired by the fact that as he came abreast of the back porch he found himself face to face with Mrs. Kettle, who was comfortably seated in the doorless outhouse reading the Sears, Roebuck catalogue, and instead of hurriedly retiring in confusion, she remained where she was but took active part in the ensuing conversation...