Word: roebuckers
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...renewed demand for big-ticket items has bolstered many retailers. Consumer installment credit has expanded considerably since the beginning of November. Sears, Roebuck reported a surge of major purchases in the final quarter of last year that has continued through January. "It is clear to us that the recovery in durables and home furnishings has started," says Edward Brennan, chairman of the chain...
...unforgiving as this year's outlook is, the prospect of a prosperous selling season was even dimmer 49 years ago, when Sears, Roebuck & Co. published its first Christmas catalogue. In that Depression year, unemployment was almost 25%, and the Sears "wish" book carried the blue eagle of the National Recovery Administration on its cover. The dollar as we know it today was worth...
...Sears Roebuck...
...they are far better read. (No longer does anyone call these artful artifacts junk mail.) Their makers enlist some of the world's fanciest models to animate their laces and tweeds, boots and blue jeans, at a cost of $2,000-plus per bod per day. (Sears, Roebuck has even used Cheryl Tiegs as a cover girl.) Their photographers, including such luminaries as Victor Skrebneski and Alex Chatelain, command daily fees of $3,000 and more. A big, elegant specialty firm like Horchow's has a year-round staff of more than 100 buyers to roam the world...
There have long been the big all-purpose books, like Sears, Roebuck, and Montgomery Ward, that deposit a cross-section of the economy in the living room and can take care of every domestic need. The new wave involves far thinner works with fancier fare, specialized offerings that focus with almost microscopic accuracy on the needs of pet lovers, woodcarvers, fond parents, alpinists, anglers, horticulturists, computer buffs, flyers and collectors of everything recondite from antique musical instruments and classic autos to Judaica and museum reproductions...