Word: roebuckers
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...advertising copywriter. In the firm he established with Chester Bowles, he pioneered in radio advertising and programs that used studio audiences, and retired a millionaire from Benton & Bowles at 35. In 1943, as a vice president of the University of Chicago, he acquired the faltering Encyclopaedia Britannica from Sears, Roebuck and put up $100,000 of his own money as working capital to allay fears of the school's worried trustees. Under his stewardship, the encyclopedia's sales zoomed during the next two decades from $3,000,000 to $125 million, netting the university $25 million in royalties...
Similar services have sprung up in Charlotte, N.C., Northern Illinois and throughout the Midwest. In Northern California, National Postal Service last year delivered 84 million advertising circulars and other third-class mail for J.C. Penney, Montgomery Ward and Sears, Roebuck, among other customers. N.P.S. was paid $33 per thousand pieces of mail, about $17 less than the USPS charges...
Merry Christmas. The increase is spread over many lines of merchandise. Sears, Roebuck sales nationally are running more than 8% ahead of a year ago but Sears managers cannot pick out any special items as being responsible for most of the gain. "The consumer seems to be spending across the board, and that is when you can count on a good Christmas," says Philip Hawley, president of Broadway-Hale Stores, which owns Bergdorf Goodman's in Manhattan, the six Neiman-Marcus outlets, and 52 stores in California. Many retailers estimate that Christmas sales will run 8% to 10% ahead...
...documentation has been skimpy. Sears, Roebuck and Carrier Corp., for example, satisfied the FTC that they could fully prove what their ads said about their air conditioners. Still, Consumer Protection Bureau Chief Robert Pitofsky and his staff concluded, after preliminary analysis of 282 claims from 32 companies, that 30% were inadequately documented, another 30% were supported by data too technical for consumers to understand, and 13 assertions were backed by no evidence at all. The obvious question is why, then, the FTC has not moved against those advertisers who could not convince it that their claims were true. The agency...
...point to any one source of inspiration for my unfindable objects," says Carelman, "I suppose it would be those old-fashioned mail-order catalogues, like the old Sears, Roebuck ones, with precise, naive drawings instead of the color pictures you find today." Thtfse catalogues define a dreamworld of real consumer goods; Carelman's show presents an actual world of fantasy goods. The 50 creations on display include a masochist's coffeepot with the spout over the handle, thus guaranteeing a scalding for anyone who uses it; an hourglass filled with pebbles, not sand, "for people...