Word: roebuckers
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...Sullivan's greatest problem. His first attempts failed badly. A member of his team at the time, Psychologist Allen Calvin, tried programming a Superman story, found that it held kids' interest about nine times longer than the reading program. Even a programmed version of a Sears, Roebuck catalogue did five times better. "We were terribly discouraged," recalls Sullivan...
...energetic and talented First Lady has opened a new door in the dream of total conservation," cheered the National Wildlife Federation and the Sears-Roebuck Foundation. And so they presented Lady Bird Johnson with the first annual Whooping Crane Award for "distinguished service to conservation." Other whoopers went to New York's Governor Nelson Rockefeller, Idaho's Senator Frank Church, the Outdoor Writers Association and General Electric Co., but it was Lady Bird who soared in her acceptance speech. "The psalms and the poetry throughout our history recount the strength from the hills," she said. "Thank...
...sunny new world of catalogue merchandising, the season last week was -as always-spring. Fat as telephone books, fancy as fashion magazines, and filled with as many as 130,000 items, some 20 million post-Christmas catalogues from Sears, Roebuck, Montgomery Ward and J. C. Penney were arriving in American homes. And where once the catalogues were addressed mainly to farm folk and small-town people, today they go mostly to suburbanites. Metropolitan areas now account for 60% of sales...
Slow Fame. Though public fame has not yet overtaken Transamerica's rising fortunes, competitors have been quick to recognize the company's innovations in the merchandising of financial services. In varying degrees, such giants as Sears Roebuck, J. C. Penney, and even International Telephone & Telegraph Co. have adopted the department-store concept of finance pioneered by Transamerica. Beckett wants "to blanket the U.S., Canada and Europe" with Transamerica financial services. By feeding business from one Transamerica subsidiary to another, and eventually selling all of the company's services through single outlets, he aims to create a financial...
...Saturday tea on the theory that shoppers are exhausted by week's end and welcome such a break. The Denver Dry Goods Co. requires its buyers to remain on the sales floors during peak hours, both to keep salespeople alert and to help customers with shopping problems. Sears, Roebuck reminds its repairmen to shine their shoes, and Chicago's Polk Bros, requires its delivery men to remove shoes before walking over fancy wall-to-wall carpeting...