Word: roebuckers
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...fast that Britain's Institute of Directors lists 25,000 members; a decade ago there were only 400. Also spreading is the U.S. style of low-markup, high-volume operation. Germany's Mail-Order Magnate Joseph Neckerman has grown into a sort of Teutonic Sears, Roebuck in fewer than ten years. He sells a list of 5,500 items through 22 mail-order stores, 48 special-appliance stores, and by undercutting the competition as much as 25%, tots up sales of $125 million annually. Says Neckerman, expounding a U.S. philosophy: "The consumer is king...
Merchandising. Charles H. Kellstadt, president of Sears, Roebuck, expects that consumer durables, including autos, will rise 8% to 10% over 1959. Soft goods will rise 5%. Kellstadt said that a year ago he predicted this fall's retail business would be 5% better than last year. It turned out 7% better, so Sears is upping its own sights on sales growth next spring from 5% to 7% over...
TEEN-AGE CREDIT PLANS are being offered by 100 department stores, including Pittsburgh's Sears, Roebuck, Baltimore's Hochschild & Kohn. Accounts require parents' O.K. but are not guaranteed by them...
From there Symington branched into radio loudspeakers, then, in 1930, bought from Sears, Roebuck a controlling interest in Colonial Radio Corp., using $500,000 borrowed from his uncles. Weathering the Depression by a combination of luck, good management and driving energy, Symington finally sold his interest in 1935, netting a small fortune...
TEEN-AGE CREDIT plan will be tested by Sears, Roebuck, which will give up to $50 credit to youngsters 14 and over, with $5 monthly repayments. If tryout in 18 stores is successful, Sears will expand service...