Word: roebuckers
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...seers went wrong was in reasoning that the customer would clamor for color as soon as prices came down (1955 minimum for color sets: $700) and weekly color programming went up (from less than two hours a week last fall). Now both barriers have fallen. RCA. Admiral, Sears, Roebuck and Montgomery Ward have been advertising color sets for $500 or less since early last summer. G.E. will bring out its first under-$500 color set this month. NBC is scheduling at least one color show a night, plans to telecast 120 hours of color during the last three months...
...program and $2,000,000 for administration. But the total amount would have supported only 167 scholarships a year. N.M.S. President John Marshall Stalnaker, former dean of students at Stanford, started a campaign to get corporations to participate. Eventually he had 23 companies lined up, ranging from Sears, Roebuck, which finances 100 scholarships, to the Bryant Chucking Grinder Co. (machine tools) with...
...FIELD OF VISION, by Wright Morris (251 pp.; Harcourt, Brace; $3.50), takes a handful of "Sears Roebuck Gothic" Midwesterners, sits them in the stands of a Mexican bull ring, and has them re-fight the few past moments of truth in their lives. What dies in the ring is flesh; what has already perished in the stands is hope, mind and spirit. Among the fatally gored spectators: an icy arch-mom, the "chaste virginal mother of three"; her husband, a man who has transferred what little emotional-venture capital he once had into 3% matrimonial bonds; their grandson, a mobile...
...SEARS, ROEBUCK will launch its first big national advertising campaign next month, spend an estimated $1,000,000 for space in eight magazines (LIFE, Saturday Evening Post) to boost back-to-school clothing sales...
...scour Europe for more. In Beverly Hills a thoughtful fellow sent a birthday present to a department-store executive "who has everything": a brush specially designed to clean the lint from his navel. R. H. Macy, Manhattan's mass department store, offers French beaded purses for $99.50; Sears, Roebuck, the farmer's friend, catalogues a $3,210 diamond ring for the farmer's wife, a $718 electric golf cart for the farmer. Last week, at the Summer Gift Show in Chicago's Merchandise Mart, prices were up as much as 100% over five years...