Word: roebuckers
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Despite the blustery 17 degrees F weather, the crowd began forming early at the Golf Mill shopping center in Niles, Ill. When the doors at the Sears, Roebuck store finally opened at noon, customers were welcomed with coffee, cake and brightly colored balloons. From Waikiki to Watertown, N.Y., crowds poured into Sears' 823 outlets last week to see firsthand the transformation of America's largest retailer. After closing its stores for 42 hours -- the longest weekday shutdown in the retail chain's 103-year history -- Sears permanently slashed prices by as much as 50% on 50,000 products, or about...
...goal is to reach everyone in America," says Thomas Morris, a vice president at Sears, Roebuck. The message, to be delivered this week in more % than 900 newspapers and 1,300 daily radio spots nationwide, is that the largest U.S. retailer is changing its stripes. The company is permanently slashing prices as much as 50% on about three-quarters of its 50,000 products...
...well. Barn Again! contest winners have spent an average of $11,000 on their projects, compared with a $25,000-to-$35,000 cost for a new metal building. There are exceptions, though: the Taylor family's handsome horse barn in Orange, Va., built in 1933 from a Sears, Roebuck mail-order-catalog kit, cost $39,000 to restore to its former efficiency...
Both Campeau and Macy will now have more muscle to compete in the free-for- all engulfing U.S. retailing. The malling of America in recent years has created a glut of stores, which has been a delight to consumers but a nightmare to the shopkeepers. A study by Sears, Roebuck, the No. 1 U.S. retailer (1987 sales: $28.1 billion), showed that in the past twelve years the amount of store space in regional suburban malls has increased by 95%. During the same period, the population grew by 12.9% and disposable personal income by 40%. Management Horizons, the market-research subsidiary...
...hangs from the ceiling, almost low enough for the grown visitor to touch its spats. Nearby sits the Chrysler Airflow -- not, alas, the classic 1934 model with the "waterfall" radiator, but still modernity on wheels, squinty windshield, fairings and all. Between them are such icons as the 1936 Sears-Roebuck Waterwitch outboard, offering its owner some whiff of the thrill associated with Henry Dreyfuss's bullet-nosed locomotives or Norman Bel Geddes' flying wings. Your trousers shorten as you look...